Nice video on some color theory! But, just word of caution, colors are very important in advertising and marketing – but what some people fail to realize is that colors do not mean, or express, the same attributes to everyone. A professor of mine in Barcelona, a graphic designer, had a bit of a flop when she failed to properly research customs and traditions of a country she was designing for – her color choice was a disaster, and the project almost failed!
I like this video. I think colours are very important in advertising and marketing since they help to make the brand easier to remember and are thus essential atributes of each brand. The advantage is that brands can be sometimes presented just by their colours without even mentionning their name.
amazing video and I have to agree that colors do stand out and in a way, as well as the images chosen, symbols or fonts and, it is a mixture of all this that in a way sets our opinion and 'help' us make certain decisions when buying for example or in recognition of various brands.
However, colors as lenka, if i am not mistaken said,can mean different things in different cultures and that is why we have to do proper research earlier, otherwise, nice blog topic, very interesting..
Nice video on some color theory! But, just word of caution, colors are very important in advertising and marketing – but what some people fail to realize is that colors do not mean, or express, the same attributes to everyone. A professor of mine in Barcelona, a graphic designer, had a bit of a flop when she failed to properly research customs and traditions of a country she was designing for – her color choice was a disaster, and the project almost failed!
ReplyDeleteI like this video. I think colours are very important in advertising and marketing since they help to make the brand easier to remember and are thus essential atributes of each brand. The advantage is that brands can be sometimes presented just by their colours without even mentionning their name.
ReplyDeleteamazing video and I have to agree that colors do stand out and in a way, as well as the images chosen, symbols or fonts and, it is a mixture of all this that in a way sets our opinion and 'help' us make certain decisions when buying for example or in recognition of various brands.
ReplyDeleteHowever, colors as lenka, if i am not mistaken said,can mean different things in different cultures and that is why we have to do proper research earlier, otherwise, nice blog topic, very interesting..