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To continue talking about the article “Brand it like Beckham” it’s essential to mention that the main purpose of celebrity personal branding is to reinforce the image and make sure that key attributes of self brand are what people aspire to (Buckley, M. (n.d.). BBC NEWS | UK | Brand it like Beckham. BBC NEWS | News Front Page. Retrieved May 17, 2010, from http://news.bbc.co.uk/2/hi/uk_news/4042435.stm). Personally, I reckon it’s a very complex process that involves a participation of a huge number of professionals. Also, the author of this article added several examples from the real life of celebrities and their practical branding campaigns (which makes the content of the text easy to understand and visualize). Furthermore I find it interesting that self brand shouldn’t necessarily recall positive associations in public, but it can also effectively work with a scandalous image as a platform of the brand (as an example Simon Cowell from the article). Overall impression of the article is that celebrities can do whatever they like to make a desired self image stick into people’s minds.