Fame. Power. Wealth. Glory. These words are the basic components of the certain group of people that are commonly called celebrities. Popularity can be of any kind: political, artistic, scientific and so on. However in the very core of any fame (especially if it’s a mass, wide spread one) lies a very complex strategy which is known as PR or branding. Personally I suppose that Branding is a very sly, comprehensive and even genius thing. Apparently it’s a very sophisticated rip off. More than a centery ago branding was dramatically different to the contemporary one and so was its purpose. Within several decades the new approach to what branding mean to economic success and took the ad gurus away from individual products and their attributes toward a psychological/ anthropological examination of it (Klein, Naomi. No Logo: No Space, No Choice, No Jobs. New York, NY: Picador, 2009. Print.) So the roots of personal branding lie in branding of goods and later corporations and organisations. It's currently aimed not only to let the public know about somebody's existence but to sell.
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